Channel Seven star Sally Obermeder is at the helm of a thriving wellness empire named SWIISH, alongs... عرض المزيدChannel Seven star Sally Obermeder is at the helm of a thriving wellness empire named SWIISH, alongside her sister and co-founder, Maha Corbett.
Sally, 49, first came up with the idea for their original super green supplements while in hospital and fighting aggressive stage-three breast cancer, which she
has since overcome.
She was diagnosed with the disease back in October
2011, at 41 weeks pregnant and the day before she was due to give birth to her first daughter Annabelle, now 11.
Speaking to Daily Mail Australia on Friday, the TV presenter revealed how her brand has gone from strength to strength
in an 'accidental success' and gone on to include supplements for gut health and even menopausal symptoms - and how
it all originated because she wanted to 'help people' get on top of their health.
Sally spoke about her approach to wellness and her recent 10-year cancer free milestone, saying she's grateful
for each and every day and feels like she's 'giving back' in a way after her cancer
journey.
How Sally Obermeder built a wellness empire:
TV star reveals SWIISH is an 'accidental success' after co-founding the brand to 'try and help people' after her cancer diagnosis: 'I know what it's
like to be both sick and well'
Sally said she's grateful for the support of her brand, with her SWIISH community and
fans also supporting her as she beat breast cancer.
'When I had cancer, I was the beneficiary of the love and goodwill of the people
I didn't know and that's not lost on me,' she said.
'I thought, ''what can I do here to feel like I am giving back?'' I
know what it's like to be sick and what it feels like to be well.'
Sally, 49, first came up with the idea for their original super green supplements while in hospital and fighting aggressive stage-three breast
cancer, which she has since overcome
Speaking about the growth of her brand, she said she first called sister Maha to tell her about her greens idea while in hospital all those years
ago.
'The thing is, we didn't set out to make a brand, when it started, I rang Maha from
my hospital bed, and was like, ''I want to do something
that helps people feel better.'' It feels like an accidental success, I didn't have
a blueprint,' Sally explained.
'Our growth has been very organic. I only set out to make greens.
I didn't set out with any grand plan. It was the customer who enabled us to get here.
When the customers were like, ''we have the greens and feel so
good but can you help us sleep'' and then we worked on a sleep product,
' she said.
Reflecting on the success of the brand and it becoming a reported six-figure business, she
added: 'We've got retail partners now and I owe it to the community who built this
with us. Sometimes even I'm shocked.'
Sally co-founded the brand with sister Maha Corbett (pictured). 'It started
as a blog. Being a woman in business and in business full
stop it is really tough. At every turn you, it's
challenging,' she said
Sally said a lot of 'blood, sweat and tears' have gone
into building the brand, where a gut fibre powder starts at $39.95.
'It started as a blog. Being a woman in business and in business full stop it is really tough.
At every turn you, it's challenging.'
'Socials makes everything look really easy. But what you don't see is the 2am finishes, the sacrifices, the things you
don't go to cause you're working on putting your money into the business, you're going
without certain things, but it's your choice,' she explained.
Sally said working with her sister is enjoyable as they have a 'close bond' and are 'sounding boards
for one another'.
'We are polar opposites and that's beneficial for us and the
business, we come at everything from a different perspective,' she
said.
'It's going to be a big year [for us].'
Sally said she starts each and every day with what she calls a 'supershot' where she mixes a spoonful of her immunity, super greens and
collagen supplement together in a glass of water, in what she says is a simple approach to wellness.
Sally said she starts each and every day with what she
calls a 'supershot' where she mixes a spoonful of her immunity, super greens and
collagen supplement together in a glass of water, in what she says is
a simple approach to wellness
'I do a super shot everyday. I'm a big believe that wellness needs to be effective and it's easy - it
can't be complicated, it takes the joy out of it.
I don't have time for a 48-step routine,' she said.
She said she hasn't had a cold or flu in four years thanks to her immunity product.
She also eats a healthy and balanced diet, but does indulge in the occasional treat or dessert if
out.
'I eat well and normally, protein, carbs, veggies and fruit
and I also eat sweets,' she said.
'Food is enjoyable and I don't believe in it being punishing.'
She said she hasn't had a cold or flu in four years thanks to her immunity product.
She also eats a healthy and balanced diet, but does indulge in the occasional treat or dessert if out
The mother-of-two said she's feeling the best she's ever felt and also
spoke about her 10-year cancer free milestone.
'For a long time, I didn't think I'd get to that milestone, I didn't think I'd get
to one year, let alone five or ten. That was a milestone, but
weirdly enough, so is most days,' she said.
'Your filter or lens of life just changes. Sometimes
it's less about the big milestones... So is like next
Tuesday and today, I'm very grateful in a way of the ordinary, when you don't think you're going to get the ordinary anymore, the standard day becomes quite valuable,' she said.
The mother-of-two said she's feeling the best she's ever felt and also spoke about
her 10-year cancer free milestone. 'I'm very grateful in a way of the ordinary, when you don't think you're going to get the ordinary anymore,
the standard day becomes quite valuable,' she said
CancerChannel Seven
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Channel Seven star Sally Obermeder is at the helm of a thriving wellness empire named SWIISH, alongs... عرض المزيد