We must know each publication and guidelines. We must know the expectations of the editor. Follow their every instruction. Remember they are in control. Never ever sit down and make a cold call for appointment making verification. This is for brokerage specialists only. 100% selling and 0% prospecting. Never bother to ask for a referral. If the referral is not near the area you are currently working it will only slow you down. Your prime hours of work are from 10:00 in the morning to five in ...