The 'sixty one line was mostly a repeat of 1960 save somewhat more contrived styling. After flirting with a GM-type 5-division structure within the '50s, Highland Park was back to only Dodge and Chrysler-Plymouth by 1960. The firm introduced its first compact that yr, the Valiant, but it surely wasn't badged a Chrysler. On the administrative facet, Townsend had consolidated Colbert's old decentralized structure and moved to strengthen divisional identities between Dodge and Chrysler-Plymouth. B...
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