In today’s digital marketing world, one of the most commonly discussed topics among businesses, ranging from small local shops to global enterprises, is the profitability of Google Ads. Google Ads, formerly known as Google AdWords, is a platform where advertisers can display brief advertisements, service offerings, product listings, and content to web users. It can place ads both in the results of search engines like Google Search and on non-search websites, mobile apps, and videos. Understandin...

Google Ads, formerly known as Google AdWords, stands as one of the most prominent advertising platforms globally, providing unparalleled reach and highly targeted marketing opportunities. The platform has been theoretically accessible for businesses of all sizes, boasting an ability to scale ad budgets according to specific needs and objectives. This case study seeks to explore the core question: Is Google Ads really profitable? To do so, we delve into various factors including industry performa...