As many market analysts have pointed out, the increasing appeal of farmers markets and local foods isn't just based in ideology or else a commitment to shrinking carbon footprints. It is to a deeper human need - to hook. People are in need of places where commerce is not just an exchange of products and money - but keeps them feeling normal. Internationalized Domain Names are a good method to communicate with customers in their own individual languages and scripts. It never hurts to try. But ...