That's because it is! AND, reality of your situation may be even more brutal than all that suggests. You may have the misfortune to be situated near to an extremely well-resourced department store's window display or a TV store with vast numbers of synchronised wide screens. Even if you're not, there is always the possibility of some unforseen sales killer (maybe a troupe of incredible dancing clowns?) setting up circus on your frontage. After about two years of pushing everyone I knew away f...