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Picture these moments: "Catering company, you'll need to plan for big appetites because this is a group of athletes." "DJ, let's put together a music program that appeals to the broad range of ages of guests." "Tent people, give us at least three ideas on how we can work around this sloped site." Leadership talent/impactful persona - This is one of those squishy concepts that are talked about in almost every business. But being able influence the teams of people involved in events, both i...