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Background: GreenThumb Landscaping is a mid-sized landscaping company located in Austin, Texas. Established in 2015, the company specializes in residential landscaping services, including garden design, lawn care, and outdoor maintenance. Despite providing excellent service, GreenThumb's online presence was minimal, leading to limited customer inquiries and low website traffic. In early 2023, the company decided it was time to invest in Search Engine Optimization (SEO) to improve its visibility...

The Evolution of Search Engine Optimization: Strategies and Best Practices for 2023 Search Engine Optimization (SEO) has become a critical component of digital marketing, evolving significantly since its inception in the 1990s. As the internet has transformed how businesses reach customers, SEO strategies have adapted in response to algorithm updates, technological advancements, and changes in user behavior. This article explores the current landscape of SEO, emphasizing its importance, recen...