موضوع: taylormade golf balls

Ian Callum, design director at Callum Designs and former director of design at Jaguar, knows all about working with similar tools as sister companies (Jaguar and Land bridgestone Rover are very much under the same roof), while trying to keep things different and also getting an edge. "There's an interesting thing with brands, and design departments have got a lot to do with this. It’s here, of course, that design matters: Aside from those extra two seats, the main thing that will set these two...