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SEO (Search Engine Optimization) should be a part of every brand's digital marketing strategy, as it could drive traffic, leads and sales. New businesses may struggle to understand the reason SEO should be a top priority as the practice can seem complex and time-consuming. In this article, we'll discuss the reasons why SEO should be a top priority for companies that are new as well as the advantages. SEO is costly and time-consuming, however it is still one of the most effective ways to reach audiences online. Thus, SEO is an essential investment for any new businesses looking to ensure their presence is seen by prospective customers and build an image of trust and reliability with their target audience, both vital components of any marketing campaign. SEO is a huge benefit for new companies because it provides an amazing return on investment. Contrary to paid advertisements that are known to cease producing results after being implemented, SEO's lasting effects are effective for several years after having been implemented. Therefore, companies must view SEO as a component of a longer-term strategy instead of a short-term measure. SEO can not only deliver significant returns for new brands however, it also helps make them industry experts by optimizing content on websites and producing helpful sources that address frequently asked questions. With a properly optimized website and engaging resources answering frequently asked questions, new brands are able to rank high on search results pages for engines (SERPs) to drive organic traffic and grow. A well-positioned brand can quickly establish themselves as market leaders and create a loyal base of clients who anticipate purchasing their products or services. This strategy can help build an enviable reputation for online websites that sell premium goods and services. SEO is also crucial for new businesses since it can improve users' experience on websites, which Google is aware of when evaluating content, directly impacting the way it is ranked in SERPs. SEO will also allow local businesses in promoting specific services or products to local seo wikipedia (www.longisland.com) consumers, which makes SEO an extremely useful feature for businesses operating in a particular region. This is especially useful for law firms, small-scale retailers, restaurants and photography studios who want to communicate more closely with their customers in a more personalised manner. In addition, by making use of video and blog SEO techniques local businesses can use strategies for optimizing content using video to encourage audiences to visit their websites, or call them directly or come in person - thereby improving conversion rates and ROI.